Anglers trust us.
Destinations
grow with us.

FISHERMANS MEDIA is Europe's only fishing-specialist media agency. We produce photo and video content on location, distribute it through our own community of 200,000 anglers, and turn reach into bookings for fishing destinations across Europe.

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8+
European markets reached
Own platform analytics
200k+
Anglers in our community
fishermans-lodge.com · Social channels combined
€50M+
Regional economic impact
Source: Finnish fishing tourism study 2024
Why We're Different

A media agency that actually fishes

Most agencies produce content about fishing from behind a desk. We go on the water. We know the destinations, the species, the guides. Our community follows us because we are anglers ourselves. That's why our content converts.

Own Platform

fishermans-lodge.com is our own platform — built for European anglers from day one. The audience we reach is our community, not a rented list.

Real Anglers

No stock footage. No desk-bound campaigns. Every piece of content is produced on-location, by people who fish — because that's the only way to do it right.

Data-Driven

Every decision we make is grounded in data. From campaign targeting to regional impact measurement — we track what matters and optimize accordingly.

What We Do

What a fishing media agency actually does

Every service runs through our own ecosystem. Real anglers, real reach, real results.

01

Content Production

We go on the water. We film the catch, the landscape, the moment. Photo and video produced by anglers on location. Content the community trusts because it is real.

02

Organic Reach

200,000 anglers across Germany, Netherlands, Austria and Scandinavia. Built post by post over years. Our channels start conversations that convert to bookings.

03

Paid Distribution

Targeted by species preference, experience level and travel readiness. The right angler, at the right moment, with an offer they actually want.

04

Influencer Partnerships

We work with anglers who have real standing in the community. People followed because of their catches, not their camera angles. When they recommend a destination, it books.

05

Trade Shows and Events

SPOGA, EFTTEX, ELAN. We are there. On the floor, shooting content, opening doors. We make your destination visible where European buyers and operators make their decisions.

The Market

6 million anglers in DACH. Almost zero digital marketing.

The German-speaking fishing market generates billions in revenue — yet most destinations still rely on word of mouth and outdated brochures. We connect them with the right audience through content that actually converts.

6M
Active anglers in DACH
Germany, Austria, Switzerland — Europe's largest fishing community
€6B
Annual market volume
Equipment, travel, permits — and growing every year
200K
Our community reach
Anglers across our platforms — organic, engaged, ready to book
How We Work

A process built on trust

We don't start with a pitch deck and a retainer request. We start by listening. We earn trust through transparent, measurable work.

01
Month 1–2

Needs Analysis

Deep dive into your goals, target anglers, and the current visibility baseline. No assumptions — only research.

02
Ongoing

Roadmap & Baseline

We agree on clear KPIs, set the baseline, and define what success looks like — before a single campaign goes live.

03
6–12 months

Execution

Content goes live. Campaigns run. The ecosystem activates. We handle the work — on the water and in the data.

04
Continuous

Measure & Optimize

Regular data reviews, transparent reporting, and continuous optimisation. We scale what works and kill what doesn't — fast.

The Team

Two founders. One obsession

FISHERMANS MEDIA was built by two people who were already deep in the European fishing world before this agency existed. That is not a marketing line. It is just true.

Sebastian Steinhuber

Co-Founder, Marketing and Tech

Performance marketing, digital strategy, and data-driven campaign architecture. Sebastian makes sure reach translates into bookings.

Lars Hahne

Co-Founder, Industry and Network

Lodge operations, partner network, and on-the-ground execution in the fishing world. Direct relationships with Metsähallitus, Eräluvat, and lodges across Finland.

200,000 anglers are waiting to hear about your destination.

We have the platform, the reach, and the credibility. If you have the waters, let's talk. No sales deck. No retainer on day one. Just an honest conversation about what's possible.

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